As more consumers seek natural, functional beverages, pandan tea is emerging as a health-forward, flavor-rich option with strong market potential. Traditionally used in Southeast Asia, this aromatic tea is now gaining international attention for its wellness benefits, versatility, and commercial viability.
From the wellness wave to sustainable sourcing, here are seven reasons why pandan tea is poised to be the next global tea sensation.
1. Health Benefits Driving Consumer Demand
The rise of health-conscious living is pushing herbal teas into the spotlight — and pandan tea is no exception.
Backed by traditional and scientific recognition, pandan leaves are known for:
Antioxidant properties that help fight free radicals and support immunity.
Anti-inflammatory effects that may aid joint and muscle discomfort.
Blood sugar regulation, supporting people managing diabetes (Source: Journal of Ethnopharmacology, 2022).
Calming scent and digestive relief, making it a go-to post-meal drink.
☕ Why it matters: Wellness-focused consumers are increasingly turning away from synthetic supplements and toward natural, enjoyable remedies — pandan tea fits the bill.
2. Rising Interest in Functional Beverages
According to Statista, the global market for functional beverages is expected to reach USD 200+ billion by 2027. This includes drinks with specific health claims — such as detox, sleep aid, or energy support.
Pandan tea offers a unique positioning:
Naturally caffeine-free
Functional yet flavorful
Easily combined with other superfoods like ginger or lemongrass
🌱 Why it matters: As demand grows for purpose-driven drinks, pandan tea offers a rare combination of tradition, health benefits, and tropical flavor.
3. Clean-Label and Plant-Based Movement
Today’s consumers read labels — and they prefer simplicity.
Pandan tea appeals because it is:
100% plant-based and vegan
Free from artificial flavors or additives
Often sourced through traditional farming practices
📈 Trend insight: According to Mintel, 63% of U.S. consumers say it’s important that their food and drinks come from natural ingredients. Pandan tea’s clean-label identity supports that demand.
4. Export Growth from Southeast Asia
Countries like Indonesia, Thailand, and the Philippines are ramping up pandan leaf production, supported by the global rise in herbal tea consumption.
As a pandan leaf exporter, here’s what makes the business promising:
Stable year-round supply from tropical farms
Low production costs compared to other functional tea ingredients
Growing international interest, especially from health retailers in the US, Europe, and Australia
🚚 Market Insight: Pandan-based products saw a 40% increase in online searches globally in 2024 (Google Trends), with a noticeable spike in searches for “pandan tea” in wellness categories.
5. Appeal to Natural Beauty and Wellness Communities
Pandan tea is gaining traction not just as a drink, but as part of a holistic beauty and wellness lifestyle.
It’s rich in flavonoids that support skin health.
Detox tea brands are beginning to include pandan in their blends.
Influencers in clean beauty often mention pandan for its soothing properties.
✨ Example: Beauty bloggers and TikTok creators have started showcasing pandan tea in their “herbal tea routines,” often pairing it with aloe vera or turmeric infusions.
6. Opportunities in Product Innovation
The versatility of pandan tea allows for a range of innovative products:
Pandan iced tea or sparkling tea for cafes and beverage startups
Tea sachets or loose-leaf blends for premium herbal markets
Ready-to-drink pandan tea for supermarkets and wellness stores
💡 Pro Tip for Exporters: Offering dried pandan leaf in bulk or value-added formats (like cut-and-sift or powder) increases your chances of entering new markets with private-label brands.
7. Sustainable and Ethical Sourcing Resonates with Buyers
Global buyers are becoming more selective about ethical sourcing. Farms that prioritize sustainability and fair trade practices attract better contracts and brand loyalty.
At [Your Company], we:
Work directly with dedicated farmers in Tuban, East Java
Use natural sun-drying and eco-friendly packaging
Maintain consistent quality for B2B export
🌍 Why it matters: Businesses sourcing pandan tea are seeking suppliers who align with eco-conscious values — an edge you can use in marketing.
Conclusion: The Future of Pandan Tea Is Bright
The demand for natural, functional, and flavorful teas is growing. Pandan tea is perfectly positioned to lead the next wave of global beverage innovation — from wellness-focused cafes to online herbal tea shops.
✅ Health benefits
✅ Market growth
✅ Export-ready product
✅ Ethical and sustainable
➡️Ready to Explore Pandan Tea Opportunities?
If you’re a retailer, distributor, or wellness brand looking to offer high-quality pandan tea, we’re here to help.
Contact us via WhatsApp or visit our Pandan Product Page to discover how we can supply your needs — from fresh raw pandan leaves to dried ready-for-market leaves.
